Usually customers consider the features they'll get with a specific cloud website hosting plan and forget something just as critical - the service uptime. As efficient as a plan might be, frequent downtimes could lead to lower search engine ranking positions and lost clients regardless of what the reason behind them is. Not surprisingly, not many people would come back to an Internet site that's unavailable half of the time, not mentioning the wasted funds if you've invested in an advertising campaign. For this reason, whenever you purchase a new web hosting plan, you should ensure that the service is going to be stable and your sites will be online always. This means more visitors, or in case you have an online store, for instance, better uptime would mean more satisfied customers.