An electronic mailing list is a set of email addresses that can receive one and the same message at the same time. If an email is sent to the particular address associated with the list, for example – email@example.com, it is forwarded automatically to all the addresses that are included in that mailing list. This option will allow you to contact subscribers with ease, so you can send out notifications or any other info on a periodic basis to all of your customers. Based on the program that is used to manage the list itself, addresses can be included manually by the list’s admin or people need to register, giving their categorical permission to get messages in the future. A mailing list will save you plenty of time and will enable you to stay in touch with your clients easily, which can reinforce the reputation of your website.