The monthly website traffic feature is usually referred to as data transfer or bandwidth as well, however all of these terms have to do with the same thing - what amount of data can be transferred to and from a cloud website hosting account. The web site traffic can be produced in just two ways, the more obvious one being website visits. When someone opens your site, their Internet browser requests and downloads the webpages from the hosting server and then shows them on their end. The more website visitors you have, the more outbound traffic is generated from your website hosting account. Since this characteristic contains the overall web site traffic, not just the site visits, you should not forget that inward traffic is counted too. This means web site content and other files that you upload to the account through a file manager or an FTP program are measured towards your account allowance. The transfer is generally checked every month and the counter resets on the very first day of each month irrespective of your actual date of signup.